Between social media, websites, text messaging and so much more, there are a variety of ways to market your business in a mobile-friendly way. In this list, we’ll be breaking down 4 mobile marketing tactics to apply to your business, along with tips on how to best optimize them for your business’ success.
1. Social media
Social media has become a phenomenon within the past couple of years and by 2023, Instagram is projected to reach 120.3 million users in the US. With social media in the everyday lives of many, it’s time to take advantage of this thriving mobile market.
Running a social media page requires time and effort, but nothing extraneous, which makes it a great go-to for businesses wanting to break into the world of mobile marketing. Creating a social media page will not only help establish your brand online, but will also help drive traction to your business and build an online community of consumers. Furthermore, social media has other valuable assets to build your business, such as reaching out to influencers for brand deals or reaching a wider audience through advertisements. Beyond having a vehicle to share your product with a wider audience, this is also great for networking in the social media world.
And if social media isn’t your forte, no worries at all. Social media managers are people you can hire to create content, strategize campaigns, and manage your social media platforms. With social media as powerful as it is, it’s become essential for marketing your business.
Crafting a website is a given when it comes to mobile marketing. Websites make it easy for consumers to learn about your business, shop your products, find information on hours, access contact information and get an overall feel of your brand. After all, in 2020, mobile devices generated 50.81 percent of global website traffic. Building a website goes hand-in-hand with building a business.
However, beyond initially creating a website, it’s even more important to ensure that it is optimized for mobile. User experience (UX) should be a top priority when it comes to your website, so programming a mobile-friendly website is crucial. In fact, 77 percent of smartphone users are more likely to shop and purchase from companies whose mobile sites allow them to make purchases quickly and efficiently. With that being said, here are a few things to keep in mind when designing your mobile-friendly site:
- Compress images and use HTML 5 to ramp up the speed of your site.
- Choose a mobile-friendly theme with cohesive colors and easy-to-read fonts that are in the 16 pixels range.
- Ensure your site looks great on both mobile and desktop by testing it out on multiple devices—like laptops, tablets, PC’s and smartphones.
Once your website is programmed and optimized, you can explore other avenues of mobile marketing within. Maybe it’s running a blog, linking an eCommerce site or finding and placing advertisements as a way to monetize your site. Regardless of the path you take with your website, it’s paramount to ensure that it’s accessible and mobile-friendly.
3. Email marketing
In 2020, mobile phones were the number one way to access emails. With that being said, email marketing is a great way to reach consumers successfully. By crafting high-quality email blasts and sending them to customers, you’ll be keeping your consumer base engaged and informed. In fact, mobile-friendly email is the second most-used tactic that marketers use to improve the performance of their business.
To do this, it’s important to find an efficient, easy-to-read template to use for your company’s emails. Email content can range from simple information and announcements to special promotions and company updates. You can even use third-party email marketing services like Constant Contact and Sendinblue to not only design your emails, but to send them out quickly and easily. By sending regular emails as a form of marketing, you’ll be able to access consumers quickly through their smartphones.
4. Text Messaging
Much like email marketing, text messaging is another great way to reach consumers on their mobile devices, if not better. In 2021, 58 percent of consumers say text messaging is the most effective way for a business to reach them quickly. With billions of cellphone users worldwide— about 97 percent of the U.S. population—it’s no surprise that this is a fantastic means of communication for businesses.
The content of your text messages can include special promotions, discounts, and updates to keep your consumers engaged. After all, 90 percent of all text messages are read within thirty minutes of being received. So, it’s safe to say that text messaging is a low-key way to reach your consumers effectively and efficiently.
Text messaging is also a great way to keep customers coming back to your business and build customer loyalty. I’m sure there’s been a time where you’ve gotten a text from a brand you’ve shopped at previously, they’ve sent you a discount code and it’s just too good to pass up. This marketing tactic will keep consumers interested and coming back for more.
And, just like email marketing, there are third-party applications that can send out mass emails to customers with ease. Sites like Text Magic and SimpleTexting allow you to craft and send your text messages in just a few moments. While text message marketing is a newer form of mobile marketing, it’s a powerful tactic that will only rise in popularity as time goes on.
What tactic is best for me?
When it comes to marketing, there’s no “one-size-fits-all” approach. Instead, it’s valuable to research and even experiment with different mobile marketing trends to find what works for you. So whether it’s social media or text message marketing, utilizing mobile marketing trends will only benefit your business in the long run and help you stay ahead of the competition.