El Dorado owns 10 radio stations in Victor Valley, Calif., and Yuma, Ariz., and has launched a mobile app platform for all of its station brands. Apps are available in the Google Play Store and Apple App Store both under individual brands and aggregated under the El Dorado Broadcasters banner.
The announcement was made by Mark Mitchell, VP of programming, who said listeners will be able to access station streams, while the stations will be able to do in-app contesting, audience polling and a chat function with on-air staff.
In the announcement, EVP/GM Chris Fleming was quoted: “Mobile is of primary importance as it is ubiquitous. Of almost equal importance is having the interface with Android Auto and Apple Car Play, making our brands part of the in dash experience.”
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